Eugene Carr, founder & president
Eugene Carr, founder and president of Patron Technology, has for the past two decades been an innovator in the management of arts organizations, and a pioneer in marketing them on the Internet. His unique combination of non-profit and corporate management experience provides him with a distinct insight into the needs of cultural organizations and their audiences—and how these translate into new online products and services.
Mr. Carr’s career spans both arts management and the corporate worlds. From 1987-90 he worked in travel industry marketing at American Express. Then from 1991-1996, he served as the executive director of the American Symphony Orchestra at Lincoln Center, and simultaneously served in the same position for the Concordia Orchestra beginning in 1994. He founded High Five: Tickets to the Arts, an award winning organization that offers a five-dollar ticket program for NYC high school students sponsored by Citibank & TicketMaster, and served as its first chairman of the board. He earned undergraduate degrees in History and Cello from Oberlin College and Conservatory and an MBA from Columbia Business School.
In the last five years Carr has given over 100 seminars in 25 states and the U.K., including appearances at regular National Arts Marketing Project (NAMP) workshops and conferences, the 2007 Marketing Sherpa E-Mail Marketing Summit, and the 2007 American Association of Museums (AAM) National Conference. Mr. Carr is the author of three books on e-marketing: Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition) (2007), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective E-mail List (Second Edition) (2007), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005). Mr. Carr was also published in the 2006 DM News Essential Guide to E-Mail Marketing.
To read and subscribe to Mr. Carr’s blog, click here.
