Patron Technology Releases Third Edition of Wired for Culture
February 19, 2007
New York, NY – Patron Technology announced today the release of the third edition of Wired for Culture: How E-mail is Revolutionizing Arts Marketing, which includes all-new data from a survey of 80,000 arts patrons conducted by Patron Technology earlier this month. This is the fifth consecutive year that Patron Technology has conducted this research.
Wired for Culture, Third Edition includes professional analysis of this survey data, with reporting on how arts patrons use e-mail, what they consider valuable in e-mail newsletters from arts organizations, and all sorts of information about their online behavior.
Readers will learn why e-mail marketing provides a spectacular return-on-investment; what arts patrons do while they are online and how to market to them most effectively; and why e-mail captures their attention more than other marketing methods.
Readers will also understand how to get started the right way, based on case studies from the New York Philharmonic, The Drawing Center, and The Chicago Association of the Performing Arts. Also included is a section of nine “Essential Tips for Great E-mail Marketing."
The book retails for $14.99 and is ideal for not-for-profit and arts administrators, marketing directors, and small business owners.
About the Author
Eugene Carr is the Founder and President of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder.com in 1995, with an investment from AOL. His background also includes five years as Executive Director of New York's American Symphony Orchestra at Lincoln Center, as well as several years of corporate marketing experience at American Express. Mr. Carr is also a founder of "High Five Tickets to the Arts," a celebrated program that provides easy access to tickets for high school students in New York and several other cities in the U.S. Mr. Carr holds degrees in Cello Performance and History from Oberlin College and an MBA from Columbia Business School. Mr. Carr is also the author of two other books on arts e-marketing: Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List (2004) and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005).
CONTACT:
info@patrontechnology.com
212-271-4328
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About Patron Technology:
Patron Technology, Inc., an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company strives to revolutionize arts marketing by enabling organizations to maximize the potential of marketing and communications on the Internet. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 900 institutions in 47 states and eight foreign countries.
