Patron Technology Releases Second Edition of Sign-Up For Culture
August 9, 2007
New York, NY – Patron Technology announced today the publication of the second edition of Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List, which includes all-new data from a survey of 80,000 arts patrons conducted by Patron Technology earlier in 2007. This is the fifth consecutive year that Patron Technology has conducted this research.
Sign-Up for Culture (Second Edition) focuses on helping readers understand what goes into building an effective e-mail mailing list. The book begins with a professional analysis of the survey data, reporting on how arts patrons use e-mail and what they consider valuable in e-mail newsletters from arts organizations, as well as offering a wealth of information about their online behavior.
Readers will then learn what goes into an e-mail acquisition plan and how to create one; the basics of the CAN-SPAM law and how to build an e-mail list legally; and predictions for the future of online arts marketing.
Readers will also learn the 21 top tips on how to build an e-mail list quickly, including case studies from the Alvin Ailey American Dance Theater, the Roundabout Theatre Company, the New York City Opera, and others.
The book retails for $19.99 and is ideal for not-for-profit and arts administrators, marketing directors, and small business owners.
About the Author
Eugene Carr is the founder and president of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder in 1995 with an investment from AOL. His background also includes five years as executive director of New York's American Symphony Orchestra at Lincoln Center, as well as several years of corporate marketing experience at American Express. Mr. Carr is also a founder of "High Five Tickets to the Arts" a celebrated program that provides easy access to tickets for high school students in New York and several other cities in the U.S. Mr. Carr holds degrees in Cello Performance and History from Oberlin College and an MBA from Columbia Business School. Mr. Carr is also the author of two other books on arts e-marketing: Wired for Culture: How E-mail is Revolutionizing Arts Marketing, Third Edition (2007) and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005).
CONTACT:
info@patrontechnology.com
212-271-4328
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About Patron Technology:
Patron Technology, Inc., an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company strives to revolutionize arts marketing by enabling organizations to maximize the potential of marketing and communications on the Internet. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1,000 institutions in 48 states and eight foreign countries.
