Patron Technology Ends Year with 1,200 Clients
December 22, 2007
New York, NY -- Patron Technology announced today that it will end 2007 servicing over 1,200 customers in the U.S. and eight foreign countries. In the second week of December, Patron Technology clients sent out over 3.5 million opt-in e-mail messages.
"What was most interesting to observe in 2007 was the maturation of e-marketing. By now, some things are just accepted as necessities in the arts marketing world - having a good Web site and sending regular e-mail is becoming such a 'given' at most arts and cultural organizations that it's no longer seen as 'new' or cutting-edge," said Eugene Carr, president of Patron Technology. "More and more of our company's time and energy is being placed into sharing industry best practices, case studies, benchmark statistics, and tips & techniques that we gather from our clients. This is one of the things that makes Patron Technology different than other corporate software providers, and we're poised to do more and more of it in 2008 to help the industry improve."
Other 2007 achievements for Patron Technology include the presentation of seminars in over 25 cities and at national conferences, as well as producing its own first day-long e-marketing conference, the "E-marketing E-mersion E-vent," which will become an annual event.
CONTACT:
info@patrontechnology.com
212-271-4328
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About Patron Technology:
Patron Technology, Inc., an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company strives to revolutionize arts marketing by enabling organizations to maximize the potential of marketing and communications on the Internet. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1,200 institutions in 49 states and eight foreign countries.
