Patron Technology Introduces New PatronMail Text Sign-Up Add On Service
July 7, 2008
New York, NY -- As part of its mission to provide cutting-edge technology solutions for arts organizations, Patron Technology today announced the release of an upgrade of its PatronMail e-mail marketing system, offering a text messaging list-building feature.
PatronMail clients can now have their patrons use their cell phones to join their e-mail lists, before a performance, in the lobby of their venue, or at any other time. Patrons simply send a text message (SMS), and their e-mail address is added instantly to the client’s PatronMail account. The patrons receive an instant text confirmation and an e-mail confirmation in their e-mail inbox, which can be customized and include a discount or other incentive.
According to International Association for the Wireless Telecommunications Industry, nearly 50 billion text messages are sent each month; this volume indicates that text-messaging is part of the daily routine of millions of cell-phone users. PatronMail Text Sign-up enables arts organizations to tap into this industry and use the convenience of text-messaging to help build their e-mail lists.
CONTACT:
Mindi Rayner
Mindi Rayner Public Relations, Inc.
mindirayner@cs.com
718-377-4720
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About Patron Technology:
Patron Technology, Inc., an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company strives to revolutionize arts marketing by enabling organizations to maximize the potential of marketing and communications on the Internet. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1400 institutions in 49 states and nine foreign countries.
