Speaker Bios
Tim Baker left the Scottish Chamber Orchestra in 1999 after seven years as Marketing Director, before which he was Head of Marketing at the London Symphony Orchestra. Tim was a non-executive Director and then Chair of the Arts Marketing Association and is currently a member of the Board of the Britten Sinfonia. He has spoken at numerous conferences, and is author of classical music marketing book, Stop Reinventing the Wheel, published by the Association of British Orchestras. He is now focusing on his work as partner at Baker Richards Consulting, which specializes in pricing research and data mining, helping cultural organizations across Europe maximize their earned income. The company has undertaken over two hundred consultancy projects and applies a rigorous but friendly approach to helping organizations realize their potential.
Christina Blodgett is the Client Services Manager at Patron Technology. For the past four years, she has worked with arts and non-profit organizations of all sizes to assist them in their use of PatronMail and to develop and enhance their e-marketing techniques. She is the editor of Patron Technology’s monthly client newsletter ‘E-Marketing Tips & Techniques’ and regularly conducts webinars on e-mail marketing, most recently a series entitled, ‘Extreme Makeover: Best Practices in E-Newsletter Design.’ Christina has a B.A. in English from Yale University.
Christy Bolingbroke is the Marketing Manager with the Mark Morris Dance Group (MMDG) and is responsible for creating and working on campaigns to promote MMDG performances, Morris’ ballet and opera commissions, and educational programming for the School at the Mark Morris Dance Center in Fort Greene, Brooklyn. In 2006, she completed the Kennedy Center Fellowship Program in arts administration. Previously, she worked as Company Manager for the award-winning Helios Dance Theater in Los Angeles. She also worked as a Customer Service Supervisor for the UCLA Central Ticket Office - managing over 300 performing arts and athletic events each season. Christy has a Bachelor of Arts degree in Dance from the University of California, Los Angeles.
Eugene Carr, founder and president of Patron Technology, has for the past two decades been an innovator in the management of arts organizations, and a pioneer in marketing them on the Internet. His unique combination of non-profit and corporate management experience provides him with a distinct insight into the needs of cultural organizations and their audiences—and how these translate into new online products and services.
Mr. Carr founded Patron Technology in 2001. Patron Technology, an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1,000 institutions in 49 states and eight countries.
Mr. Carr is the author of three books on e-marketing: Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition) (2007), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective E-mail List (Second Edition) (2007), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005). Carr was also published in the 2006 DM News Essential Guide to E-Mail Marketing.
Greg O’Neill has been working in the arts and marketing field for more than for 15 years, and he regularly lectures around the country on the benefits of e-marketing. Greg is an Account Executive with Patron Technology, and has an extensive background in sales and marketing, including two years in the Advertising & Marketing Dept. of Better Homes & Gardens and one year in the Sales & Marketing Dept. of Veranda magazine. He holds an MA in Theatre Arts from San Francisco State University and has been involved in theatre since childhood, as an actor, a writer and a producer -- having produced and starred in three one-man shows in San Francisco and Los Angeles. He couples his artistic endeavors with his extensive media marketing expertise, and this combination of artistic and business achievements give Greg a unique perspective on arts and non-profit marketing.
Steven Roth is an independent marketing consultant with more than 20 years of experience in creating, executing, and measuring results-oriented marketing programs for commercial and not-for-profit organizations. As a recognized leader in the field of direct and database marketing, Steven has been published by the Direct Marketing Association, has been a speaker at industry conferences and a guest lecturer at the Boston University Graduate School of Management.
Steven began his career as the Marketing Director for the Shubert Organization, where he was part of a team that launched Tele-Charge, the first automated ticketing service dedicated solely to the sale of theater tickets. Currently, he is Board Chair of Arts Boston, a 165-member audience development organization.
David Snead has been Director of Marketing for the New York Philharmonic since 2001. He has more than 25 years of arts management experience, primarily in marketing. Prior to the New York Philharmonic, David was Vice President of Marketing, Sales and Customer Service for the Pittsburgh Symphony; Director of Marketing for the Guthrie Theater; Associate Marketing Director for the Minnesota Orchestra; Director of Marketing and Public Relations for the Milwaukee Symphony and the Hartford Symphony; General Manager of the Richmond Symphony; Executive Director of the Eastern Connecticut Symphony; and Box Office Manager of the Columbus Symphony. He began his career in the Box Office of the Baltimore Symphony.
David teaches the marketing section of the American Symphony Orchestra League’s Essentials of Orchestra Management class, and was the lead faculty member for the ASOL’s Introduction to Orchestra Marketing seminars in 2005 and 2007. He has been a guest lecturer at The Juilliard School, New York University, Manhattan School of Music, Carnegie Mellon University and St. Olaf College, and has presented at the national conferences of the Association of British Orchestras, the Association of French Orchestras, the American Symphony Orchestra League and at the National Arts Marketing Conference.
Roger Tomlinson is regarded as one of the world’s leading experts on developing online technologies for ticketing and marketing, and is a keynote speaker at conferences in Europe, the U.S., Australia, and New Zealand. He writes at www.ticketing.org.uk for the AMA, to provide an advice and information service for the arts and entertainment industry.
He wrote the books Boxing Clever, Developing and Managing a Web Site, and the Box Office Marketing Guides, all published by the Arts Council of England and JobWatch (about equal opportunities recruitment), and the Data Protection Guide, both published by the Arts Marketing Association. His new book Full House: Turning Data into Audiences, with co-author Tim Roberts, was published in November 2006 in editions for the Australia Council for the Arts and Creative New Zealand.
He was Chairman of the Arts Marketing Association from 1996 to 1998. He is Chairman of the Centre for Performance Research Limited, based in Aberystwyth at the University of Wales, and he is a Board member of INTIX.
He is currently working on integrated ticketing development projects in Manchester and Edinburgh and regularly manages the procurement process for new ticketing and marketing systems for major venues, such as the Glasgow Concert Halls.
Lily Traub is the Senior Account Executive at Patron Technology, and she regularly guides arts and non-profit organizations on the benefits of marketing on the Internet. She has given seminars at national conferences around the U.S. including the ArtsReach National Arts Marketing Conference, Next Audiences Summit, and the Theatre Communications Group (TCG) National Conference. Prior to her time at Patron Technology, Lily served as the Assistant Box Office Manager of the Center for the Arts at her alma mater, Wesleyan University, and she also worked as a Subscription Manager at the Roundabout Theatre Company in New York City.
