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This month's Arts Marketer in Residence is Susan Summers from the Callanwolde Fine Arts Center. Susan uses e-mail to promote the variety of arts events that Callanwolde offers, from music performances to storytelling nights and poetry readings; she has found that since she's started sending e-newsletters, the audience for these events has increased. In this month's article, read about her insights into how the design of Callanwolde's e-mail newsletters has led to their success. |
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This month's Arts Marketer in Residence is Sarah Pressler from the Round House Theatre. Sarah's e-mail marketing strategy has evolved over time as she's come to realize that she can send out MORE e-mails to her audience as long as she makes them relevant and interesting. In her conversation with Christina Blodgett, Sarah talks about the personalized newsletters that come directly from Round House's Producing Artistic Director, as well as the new marketing plan that has greatly increased group sales. |
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While most of the marketers we feature in this newsletter work for small or large arts organizations, e-mail marketing can be a phenomenal resource for independent artists as well. Dolan Geiman is a mixed media artist and designer, and Ali Walsh is his Director of Marketing and Operations (as well as his life partner). In this month's issue, read about how Ali and Dolan have achieved great grassroots success with their e-mail newsletter. |
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Darcy Minter, Western Folklife Center Darcy Minter, Communications Director of the Western Folklife Center in Nevada, spoke with Christina Blodgett about new media. The WFC's Web site is designed to bring the experience of the center to an audience who can't necessarily come out for a visit, and it features a wealth of interactivity and multimedia. Darcy also shared her four-step plan for creating a partnership between Web and e-mail marketing. |
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McB Smith, Des Moines Metro Opera McB Smith, Marketing and Public Relations Director for the Des Moines Metro Opera, sat down with Christina Blodgett to discuss DMMO's e-mail marketing strategies. In this article, read about the four essential elements of her e-mail marketing program, and find out why creating an editorial plan has been vital to her success. |
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Jim Hirsch, chicagoclassicalmusic.org Jim Hirsch is the Executive Director of the Chicago Sinfonietta, a mid-sized orchestra that performs subscription concerts in River Forest, Illinois, and at Symphony Center in downtown Chicago. Jim founded chicagoclassicalmusic.org, an audience engagement Web site owned and operated by 15 Chicago-based classical music organizations. |
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Jim Royce, Center Theatre Group Jim Royce is Director of Marketing, Communications and Sales for Los Angeles' Center Theatre Group: Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre. |
