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Darcy Minter

Darcy Minter is the Communications Director for the Western Folklife Center. Christina Blodgett is the Director of Client Services & Consulting at Patron Technology.

Building Your Web: Using New Media to Enrich Your E-marketing Program
by Christina Blodgett with Darcy Minter

In his book Understanding Media: The Extensions of Man, Marshall McLuhan, the great scholar and communications theorist, coined the phrase "the medium is the message." The challenge for arts marketers in the age of new media is how to use the mediums of the past, the present, and the future to build a bridge so that patrons can acquire a message with the same depth of experience whether they attend an event in person or online.

Read on as Darcy Minter describes how she embraced this challenge by developing resources centered in new media designed for patrons from multiple generations...

Click here to continue reading

In last month's poll, we asked: "What percentage of people on your direct-mail list are also on your e-mail list?"

47 percent of responders answered "25-50 percent", and only 14 percent said that their lists overlap by more than 50 percent.

This month's question:
How much TV do you watch on your computer, compared to on your television?

Click here to answer & see results

Here are a few recent posts from Gene Carr's Patron Technology blog. If you would like to receive updates as they are posted, click here to subscribe.









The Newest Coolest Technology from the Source of All New Cool Things
Google keeps coming up with neat things. In this post, Gene blogs from the NTEN conference in New Orleans about his latest discovery.

When Opt-in E-mail Becomes Spam
Gene talks again about the importance of RELEVANCE in keeping your patrons from treating your e-mails as spam.



Click here to read the blog, and submit your e-mail address in the upper left-hand corner to subscribe to e-mail updates.

Patron Technology is pleased to present the following e-marketing seminars. These seminars provide non-profit and arts professionals with essential and advanced e-marketing tools and techniques. We hope to see you there!

THURSDAY, APRIL 17th
Los Angeles, CA
Presenter: Eugene Carr

FRIDAY, MAY 2nd
Toronto, ON, Canada
Presenter: Eugene Carr

WEDNESDAY, MAY 14th
Dallas, TX
Presenter: Greg O'Neill

THURSDAY, MAY 15th
New Orleans, LA
Presenter: Greg O'Neill

Catch up in the e-marketing race with the five basic steps and five top tips for success. Take an in-depth look at design and editorial choices that increase "e-effectiveness"!

Click here for more information

We’ll also be presenting this live webinar, so if you can't join us in any of the above cities, take a seat at your own computer and listen in!

Eye-opening E-mail List-Building Ideas
Tuesday, April 15, 1:00pm EST
Click here to register
Cost: $10

If you're doing any kind of e-mail marketing, building your e-mail list is probably your biggest challenge. Whether you’re starting from scratch or looking to boost your current list, be sure to join Lily Traub, Senior Account Executive, for this session offering proven techniques that will help you super-charge your e-mail list growth.