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0 5 . 1 3 . 2 0 0 8
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volume one - issue five
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While most of the marketers we feature in this newsletter work for small or large arts organizations, e-mail marketing can be a phenomenal resource for independent artists as well. Dolan Geiman is a mixed media artist and designer (check out his work on Etsy), and Ali Walsh is his Director of Marketing and Operations (as well as his life partner). In this month's issue, read about how Ali and Dolan have achieved great grassroots success with their e-mail newsletter.
Join Ali and Christina for Patron Technology’s May Arts Marketer Town Hall webinar on May 29 at 2:00 pm EST – click here to register.
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Arts Marketer in Residence: Ali Walsh, Dolan Geiman
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Ali Walsh with Dolan Geiman
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Ali Walsh is the Director of Marketing and Operations for Dolan Geiman, a mixed media artist and designer.
The Art of E-marketing
by Christina Blodgett with Ali Walsh
In The Picture of Dorian Gray, Oscar Wilde writes that in a portrait "it is the painter who, on the colored canvas, reveals himself." Over the past several years, technology has become in essence the painter of our surroundings, opening new portals through which to understand and connect to the arts. For individual artists, the challenge has been to discover how to use technology to build a community that extends both online and offline.
Click here to continue reading
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Free Webinar: Arts Marketer in Residence Q&A
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Join our Arts Marketer in Residence, Ali Walsh, for a live 30-minute Q&A webinar on Thursday, May 29. Click here to register - it's free!
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This Month's Poll
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In last month's poll, we asked: "How much TV do you watch on your computer, compared to on your television?"
58 percent of responders answered "I don't watch any shows on my computer, only on television'" 24 percent said that they mostly watch on television, and 12 percent said that they watch most or all of their TV shows on their computer.
This month's question:
Within your organization, which department is primarily responsible for managing your Web site?
Click here to answer & see results
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Links
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Seniors Are Increasingly Active Online
More than half of US consumers between the ages of 62 and 71 are online, and they're doing more than just looking at pictures of grandkids.
Small Donors Increase Impact
More than half of the $194 million that Clinton and Obama collected from January through March came from donations under $200. What does that mean for the arts?
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Blog Update
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Here are a few recent posts from Gene Carr's Patron Technology blog. If you would like to receive updates as they are posted, click here to subscribe.
Canadian Facebook Fascination Hits Home
Gene went to Toronto and found out a few seemingly impossible statistics about Facebook usage -- and then came home and found the proof right here in our office.
Do You Have an Open Relationship With Your Software?
The age of the "walled garden" where you buy a closed software system is over. Systems that "talk" to each other and transfer data seamlessly are going to dominate, and will do so using the Web as the transfer medium.
Click here to read the blog, and submit your e-mail address in the upper left-hand corner to subscribe to e-mail updates.
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Come to Our Live Seminars This Spring
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Patron Technology is pleased to offer the following e-marketing seminars. These seminars provide non-profit and arts professionals with essential and advanced e-marketing tools and techniques. We hope to see you there! Click on the dates for more information.
WEDNESDAY, MAY 14th
E-mail Marketing Essentials and Power Techniques
Dallas, TX
Presenter: Greg O'Neill
Presented in conjunction with the Dallas Office of Cultural Affairs
THURSDAY, MAY 15th
Marketing Arts Using New Media
New Orleans, LA
Presenter: Greg O'Neill
Presnted in conjunction with the National Arts Marketing Project
THURSDAY & FRIDAY, JUNE 12th & 13th
National Performing Arts Convention 2008
(conference registration required)
Cutting the Confusion: The Web Marketing Trends & Techniques That Really Matter
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Are you an E-blaster or E-mail Marketer? Proven Techniques & Top Tips for Opera E-Marketing Success
Denver, CO
Presenter: Eugene Carr
Click here for a complete list of upcoming seminars
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If you have interesting and creative initiatives that you would like to have featured, or know of an arts marketer that you would like to recommend for one of our upcoming editions, please contact info@patrontechnology.com.Watch for the next edition of E-Marketing E-ssentials coming June 10, 2008.Patron Technology850 Seventh Avenue, Suite 1201 | New York, NY 10019 | 212-271-4328
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