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Sarah Pressler

,Sarah Pressler is the Marketing & Public Relations Manager for Round House Theatre in Bethesda, Maryland.

The Virtual Front Row: Using E-marketing to Capture and Develop New Audiences
by Christina Blodgett with Sarah Pressler

Antonin Artaud, the French playwright, actor, and director, said that the theatre, "for all its artifices, depicts life in a sense more truly than history, because the medium has a kindred movement to that of real life." That feeling of watching a play surrounded by an audience equally inspired by the work is something that can't be fully be replicated outside of the theatre. The challenge for arts marketers in a culture dominated by television and cinema is how to encourage patrons to continue to seek out the theatre for an experience of active exchange. Sarah Pressler has answered this challenge by using e-mail as a tool to develop new audiences and bring the theatre to life for Round House Theatre's patrons.

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In last month's poll, we asked: "Within your organization, which department is primarily responsible for managing your Web site?"

We were pleased to note that 56 percent of responders said it's the Marketing department that manages their site! 20 percent said "none of the above" — maybe an outside hosting company handles those? — and only 5 percent of responders said that the IT department manages the site.

This month's question:
What would you like to see more of in future issues of this newsletter?

Click here to answer & see results

Here are a few recent posts from Gene Carr's Patron Technology blog. If you would like to receive updates as they are posted, click here to subscribe.

Banishing the Myth: Part 284
A new study from JupiterResearch and Ipsos Insight seems to indicate that people over 55 actually spend more time online than younger people! (But multi-tasking isn't taken into consideration, so maybe the report is a bit suspect.)

Senior-itis
Here's another perspective on the online-seniors question, with a chart showing the leading online activities of senior Internet users in the U.S. 

Senior Web Users Continually Surprise
And one more data point about seniors online: adults over 55 said that promotional e-mails are more influential than either customer reviews or search engine results when it comes to making online purchases.



Click here to read the blog, and submit your e-mail address in the upper left-hand corner to subscribe to e-mail updates.

Join us for a jam-packed day of e-marketing tools, techniques, and new products to help you make the most of your e-marketing.

• What’s Your Audience Really Doing Online?
• Web Marketing with Podcasts & Video
• Get Control of your Patron Data
• Google 101 for Non-profits: Free Stuff!
• Social Networks: Marketing on Facebook
• Plus all-day Lobby Roundtable sessions for beginners

Hosted by Elliot Forrest of WQXR FM Radio.

Click here for more information

Patron Technology regularly offers e-marketing seminars and participates in arts-related conferences throughout the United States. These seminars offer arts professionals introductory through advanced techniques on e-marketing.

National Performing Arts Convention 2008
Denver, CO
June 13 & 14

Eugene Carr will be presenting two sessions at the conference:
Cutting the Confusion: The Web Marketing Trends & Techniques That Really Matter
and
Are you an E-blaster or E-mail Marketer? Proven Techniques & Top Tips for Opera E-Marketing Success

Click here for more information.
Please note that conference registration is required in order to attend these sessions.