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To wrap up the year 2007 and look forward to 2008, Patron Technology President Eugene Carr shares his thoughts about the year that's been, and our plans for this coming year. |
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Norton has lots of exciting new e-marketing initiatives going on right now, so once again we've split up this interview into two issues. Click here to read part two. Today, learn the secret to Steve's success at using his e-newsletter to launch personal interactions. |
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The Victoria and Albert Museum
Kat Herve-Brazier is the Marketing Officer at the Victoria & Albert Museum in London, and as you'll see, the e-marketing issues in the U.K. are much the same as the ones facing marketers here in the U.S.Be sure to click through to see our special e-mail design sidebar, where Kat tells us a bit about the V&A's excellent use of color and branding in its campaigns. |
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Earlier this month, Julii told us about the Philharmonic's successful e-mail marketing program, and provided a great case study, made possible by the marketing department's careful tracking of results. In this issue, she explains how they applied that same careful, detail-oriented approach to the re-design of the nyphil.org Web site. |
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The Skowhegan School of Painting and Sculpture
We interviewed Melissa Calderón, the Program Coordinator. This organization has been getting amazing response rates to its newsletter for the last few years. This positive response may be the result of the special, close relationship that the organization has with its constituents. |
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Wigmore has its own live CD label, and Claire Hargrove, Head of Sales and Marketing, has found e-mail to be a very successful way to get the word out about new disc releases, as well as generating increased CD sales by linking to the purchase page on the Wigmore Web site. Read on to find out more about Claire's approach to Wigmore Hall's e-marketing... |
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This month, our interview continues with Howard Levine, Director of Web and Creative Services for New York's 92nd Street Y. |
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Marketing Director David Steffen recently launched an aggressive online campaign to build the Roundabout e-mail list, and in the interview below you'll get hear about (and see) a new sign-up form that appeared on the Roundabout's site, and find out about the impressive results... |
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The American Dance Festival is about to launch its 30th season in North Carolina, and for the second year in a row, they are including video clips of the performing companies on their Web site. Read on to find out how the clips are integrated into their e-mail newsletters, and how their patrons have reacted... |
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Landmark on Main Street is a national, state, and local historic landmark that was built in 1908 and used as a public school until 1985. Executive Director Sharon Maier-Kennelly discusses Landmark's thriving membership program, and the success they've had using online methods - both e-mail and online donation forms - to solicit new subscribers... |
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Mark Morris Dance Group, based in Brooklyn, NY, was founded in 1980. The company's 25th Anniversary celebration included over 100 performances through 26 U.S. cities and ten U.K. cities; five world premieres; and Morris's conducting debut in a performance of 'Gloria' at BAM... |
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High Five Tickets to the Arts was founded in 1995 to encourage young people in the New York City area to access the arts by providing tickets to the performing and visual arts for only $5. Ada Ciniglio, High 5's Founding Executive Director, came to the organization with a background that included both the corporate and not-for-profit sectors... |
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To wrap-up the year, we're presenting a Q & A with Patron Technology President, Eugene Carr, who shares his thoughts and insight into the year that's been, and looks at what's to come in the world of online arts marketing... |
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Imago is a global organization that helps couples create and sustain healing relationships. Using both their Web site and e-mail campaigns, Imago is growing their business with fantastic results. In the Q & A that follows, Linda Thompson, Marketing Producer for Imago, describes the secrets of their e-marketing success... |
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The Irish Repertory Theatre is the only year-round Off-Broadway theatre company in the U.S. devoted to bringing Irish and Irish American works to the stage. Managing Director, Patrick A. Kelsey, oversees the majority of the business and administration work for the theater, wearing many hats. This includes collaborating closely with his colleagues to make sure that all marketing efforts are covered. |
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As Communications & Membership Coordinator, Chris McMurtry manages the marketing initiatives for the company's three main programs with the assistance of Executive Director Sandra L. Greenway and Producing Artistic Director Raphael Parry. And with a turn-around in the works - after financially difficult times - Chris is finding that e-marketing has a large part to play in the theatre company's future development and success... |
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As Poet's & Writer's Executive Director, Elliot Figman oversees all programs and operations, working closely with the organization's program managers and Board of Directors. He is also very involved with fundraising, strategic planning and communications - including a very successful e-marketing program... |
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Chicago Department of Cultural Affairs Maggy Fouché, Director of Marketing for the Chicago Department of Cultural Affairs, is responsible for overseeing a large part of the department's promotional initiatives including their flagship event, Grant Park Music Festival, and venue, Chicago Cultural Center. With the help of e-mail, Maggy and the Department are seeing some great results... |
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Time Out New York's Online Business Development Manager, Mike Ankener, directs all online advertising sales, online partnerships and integrated sponsorships, including their weekly e-Newsletter program and a new, highly successful, interactive e-mail-based promotional initiative. |
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Sara Jensen, Applications Manager for Jazz at Lincoln Center, |
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The Architectural League of New York This month we focus on The Architectural League of New York which is marking its 125th anniversary this year. As Special Projects Manager (a position created, in part, in anticipation of the League's 125th anniversary), Gregory Wessner is responsible for integrating the League's history into the anniversary year programming. |
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World Figure Skating Museum and Hall of Fame This month's Client Feature focuses on the World Figure Skating Museum and Hall of Fame in Colorado, where Marketing and PR Manager Linda Famula is using e-mail to help build the profile of the newly independent organization. |
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This issue features PatronMail client, the Rhode Island Philharmonic, who have only recently begun using e-mail strategically. Read on to discover some secrets of their success.... |
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This edition features an interview with the National Book Foundation's Meredith Andres, Senior Program Officer, Technology, who shares how e-mail and the Web are re-shaping the Foundation's outreach potential, and how they've come to achieve some stunning open rates. |
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For our final newsletter of the year, we're interrupting our normal pattern of interviews with arts marketers to offer you a wrap-up and predictions by Gene Carr, Patron Technology's president. |
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This month's Client Feature focuses on NYC Audubon - a grassroots community that works for the protection of wild birds and habitat in New York City's five boroughs. Read on to find out how e-mail is helping them spread the word... |
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Alvin Ailey American Dance Theater
This month's Client Feature focuses on The Alvin Ailey American Dance Theater as they approach the one-year anniversary of a very big move into their new home. |
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This issue features an interview with the London Sinfonietta's Marketing and IT Product Development Manager, Alison Atkinson, who discusses the new music ensmble's complex web presence and recent marketing innovations. |
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In this issue we bring you an interview with Jody Leshinsky of the Broward Cultural Division in Florida, who shares with us her view of how the organization has changed over the last two decades and how Web-based marketing has become such an integral part of all they do. |
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Summer is the time to depart from routine, so this issue doesn't focus on a not-for-profit arts organization - instead we are featuring another kind of cultural entity...a Spa! |
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This issue features The Book Report Network's Carol Fitzgerald, who discusses how her "seduction marketing" approach has helped author Joseph Finder's latest novel, Company Man, become a New York Times bestseller. |
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This month's Client Feature highlights Long Island's Friends of the Arts and in the interview below Debbi Honorof, FOTA's Associate Executive Director for Marketing and Development, explains how e-mail has helped reveal some interesting information about their patrons. |
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April 2005 ShowUp.com In the fall of 2003, the Greater Phoenix region launched a collaborative marketing venture for the area's arts and cultural activities. Alliance for Audience, as it came to be known, is now a fully operational non-profit association serving as a "convention & visitors bureau for the arts." |
| March 2005 Madeleine L'Engle With a writing career that spans 60 years, author Madeleine L'Engle has a lot of readers to keep in touch with. To keep up with this sizable task, Madeleine has enlisted both her grandson, Edward Jones, and now PatronMail to provide support. |
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February 2005 The Music Center The Music Center is one of the three largest performing arts centers in the nation. Located in downtown Los Angeles, it is home to the Dorothy Chandler Pavilion, Ahmanson Theater, Mark Taper Forum and Walt Disney Concert Hall. |
| January 2005 The Drawing Center The Drawing Center is the only not-for-profit institution in the U.S. to focus solely on the exhibition of both historical and contemporary drawings. |
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December 2004 The National Gallery The Marketing Team at the National Gallery is made up of 4 staff members working alongside the 3 New Media staff who work on the web site. |
| November 2004 Mindshare Interactive Campaigns Our interview this week is with two executives from Mindshare Interactive Campaigns, a company that leverages technology to meet fundraising, communications, and advocacy goals. They have offices in Washington, DC, Boston, and Austin, TX. |
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This month our "Featured Client" brings you Jesse Kornbluth, a multi-talented veteran of the Internet who uses e-mail daily with exceptional results. Read on to find out why he is achieving such success and what this literary and online expert has to say about the importance of the "right" definition of an online relationship... |
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This issue features PatronMail client, The New York Philharmonic and its New Media Manager, Stacey Trzesinski who discusses why it is becoming imperative for arts organizations to focus seriously on e-marketing. |
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Darren Kornblut founded the Image Exchange in 1996 as a content provider to America Online. Since then, the online "store" has been developing e-commerce for major arts and culture organizations across the country. |
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National Corporate Theatre Fund This issue features the New York City based National Corporate Theater Fund, a membership organization cultivating theatre fundraising and ticket sales opportunities in the corporate world. |
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The Arts and Business Council has been working with members and organizations from the arts and business worlds, building partnerships between them for nearly 40 years. |
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In this issue Kathleen Drohan, Marketing Director for the Brooklyn Philharmonic, discusses marketing the 50th anniversary year of the orchestra on a marketing budget cut recently by 85%! |
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Donna Walker-Kuhne, President of Walker International Communications Group has an impressive list of experiences under her belt. Donna discusses her work and the role that e-mail and the Internet play in helping to build audiences. |
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This month's Client Feature focuses on another un-conventional client: Time Out New York. Marisa Fariña, Associate Publisher of Marketing for TONY, explains how e-marketing fits into the magazine's overall marketing mix. |
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For this issue, we're introducing you to one of the most dynamic veteran leaders of the online world for book lovers. |
| Last year, The New Victory Theater, a presenting house for kids and families in New York City, used both online and direct mail methods for its renewal Membership campaign, eliminating phone-based sales altogether. |  |
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In May, 2001 New York City Opera had an e-list of 12,800 addresses. Today, less than three years later, that list has grown to over 50,000. |
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For the past two years, Brookfield Zoo has been using e-mail to introduce Chicagoans to some pretty strange characters. |
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In the past year the California Musical Theatre's e-mail list has grown from 700 to 7,000. Christopher McSwain, Assistant Director of Marketing and Public Relations, says that the successful increase in e-mail numbers "may be an outgrowth of our approach to our web site and e-mail: it's functional rather than promotional." |
