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Shanta Thake is the director of Joe's Pub, one of the hottest music presenting venues in New York City. In the six years that Shanta has held her position, the Joe's Pub e-mail list has grown from 15,000 names to 50,000. In this month's two videos (one on e-mail and the other about their Web site), you'll learn about how Shanta has used e-marketing to successfully sell tickets to Joe's Pub and foster a Web-based community around the venue. |
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Deborah Hersh, Oakland East Bay Symphony Deborah Hersh is the Director of Marketing for the Oakland East Bay Symphony. In this month's interview, Deborah talks about the Symphony's growing reliance on e-mail as a form of marketing. In the past six years, the Symphony's e-mail list has expanded from 400 to 4,400 subscribers, and Deborah is pushing for even more growth. She also discusses their recent transition from a paper newsletter to an e-newsletter, and the benefits of that switch. Deborah strongly believes that "older people love e-mail," and she has the success of the Symphony's e-marketing to prove it. |
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Kami Terry, Utah Shakespearean Festival Kami Terry is the Marketing Director of the Utah Shakespearean Festival, a regional theatre that runs June through October every year. In this month's interview, Kami clues us in on the secret to the Festival's high open rates: "We have a list of about 19,000 e-mail addresses... but the best messages I can send are actually to 2,000 people on that list." Segmentation and targeting have been key parts of Kami's marketing strategy -- watch the video for more details. |
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Andrew Morgan, American Bach Soloists Andrew Morgan is the Executive Director of American Bach Soloists, based in California. In this month's interview, Andrew talks about enriching the audience experience by including more audio pieces on the ABS Web site, including introductions from Music Director Jeffrey Thomas. "It's a much better marketing tool than just me writing copy," says Andrew. Watch the video for more of his insights! |
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Lory Bowman, Repertory Theatre of St. Louis Lory Bowman is the Director of Marketing for the Repertory Theatre of St. Louis. In this month's interview, Lory talks about some of the innovative ways the Rep has used e-mail to increase audience involvement with its shows, and how it ended up being "bombarded with shoes" after one e-mail campaign went out. |
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Michelle Winters, Oklahoma City Philharmonic Michelle Winters is the Director of Marketing for the Oklahoma City Philharmonic. In this month's interview, Michelle talks about the importance of building a strong relationship with the Philharmonic's audience, and the ways e-marketing has helped her achieve that goal. |
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Nancy Roberts is a Marketing Consultant for Chanticleer who oversees all of its Web marketing activities. In this interview, she describes how a consumer survey influenced the redesign of their Web site, and how their e-mail marketing program fits in with their overall marketing efforts. |
