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Lory Bowman - Repertory Theatre of St. Louis
(running time: 3 minutes 50 seconds)
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click the image to play video
Lory Bowman is the Director of Marketing for the Repertory Theatre of St. Louis. In this month's interview, Lory talks about some of the innovative ways the Rep has used e-mail to increase audience involvement with its shows, and how it ended up being "bombarded with shoes" after one e-mail campaign went out.
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Watch for the next edition of E-marketer of the Month coming April 22, 2008.
If you have interesting and creative initiatives that you would like to have featured, or know of an arts marketer that you would like to recommend for one of our upcoming editions, please contact info@patrontechnology.com.
If you'd like to learn more about PatronMail, click here.
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