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Kami Terry - Utah Shakespearean Festival
(running time: 3 minutes 42 seconds)
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click the image to play video
Kami Terry is the Marketing Director of the Utah Shakespearean Festival, a regional theatre that runs June through October every year. In this month's interview, Kami clues us in on the secret to the Festival's high open rates: "We have a list of about 19,000 e-mail addresses... but the best messages I can send are actually to 2,000 people on that list." Segmentation and targeting have been key parts of Kami's marketing strategy -- watch the video for more details.
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Patron Technology is on the road!
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Patron Technology regularly offers e-marketing seminars and participates in arts-related conferences throughout the United States. These seminars offer arts professionals introductory through advanced techniques on e-marketing.
National Performing Arts Convention 2008
Denver, CO
June 13 & 14 Eugene Carr will be presenting two sessions at the conference:
Cutting the Confusion: The Web Marketing Trends & Techniques That Really Matter
and
Are you an E-blaster or E-mail Marketer? Proven Techniques & Top Tips for Opera E-Marketing Success Click here for more information.
Please note that conference registration is required in order to attend these sessions.
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Watch for the next edition of E-marketer of the Month coming June 24, 2008.
If you have interesting and creative initiatives that you would like to have featured, or know of an arts marketer that you would like to recommend for one of our upcoming editions, please contact info@patrontechnology.com.
If you'd like to learn more about PatronMail, click here.
Patron Technology
850 Seventh Avenue, Suite 1201 | New York, NY 10019 | 212-271-4328
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