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Deborah Hersh - Oakland East Bay Symphony
(running time: 3 minutes 57 seconds)
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click the image to play video
Deborah Hersh is the Director of Marketing for the Oakland East Bay Symphony. In this month's interview, Deborah talks about the Symphony's growing reliance on e-mail as a form of marketing. In the past six years, the Symphony's e-mail list has expanded from 400 to 4,400 subscribers, and Deborah is pushing for even more growth. She also discusses their recent transition from a paper newsletter to an e-newsletter, and the benefits of that switch. Deborah strongly believes that "older people love e-mail," and she has the success of the Symphony's e-marketing to prove it.
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Announcing our 2008 "E-marketing E-mersion E-vent: NYC, September 12
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Friday, September 12, 2008
New York City
Join us for a jam-packed day of e-marketing tools, techniques, and new products to help you make the most of your e-marketing.
- What’s Your Audience Really Doing Online?
- Web Marketing with Podcasts & Video
- Get Control of your Patron Data
- Google 101 for Non-profits: Free Stuff!
- Social Networks: Marketing on Facebook
- Plus all-day Lobby Roundtable sessions for beginners
Hosted by Elliot Forrest of WQXR FM Radio.
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Watch for the next edition of E-marketer of the Month coming July 22, 2008.
If you have interesting and creative initiatives that you would like to have featured, or know of an arts marketer that you would like to recommend for one of our upcoming editions, please contact info@patrontechnology.com.
If you'd like to learn more about PatronMail, click here.
Patron Technology
850 Seventh Avenue, Suite 1201 | New York, NY 10019 | 212-271-4328
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