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Melanie Smith - San Francisco Girls Chorus(running time 3:15)
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click the image to play video "I don't think you can communicate 'too often,' as long as you're trusted."
The San Francisco Girls Chorus, now in its 29th year, has embraced e-mail as the best way to manage the wide variety of communications it sends: to parents, ticket patrons, donors, media, and alumnae. Executive Director Melanie Smith realizes how important it is to stay on top of the latest technology innovations, and has implemented a plan to collect e-mail addresses as part of every contact the Chorus has with its patrons. In this month's video she discusses the role of e-mail in the SFGC's marketing, as well as the importance of keeping the Web site current and updated every day.
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Watch for the next edition of E-marketer of the Month coming October 28, 2008.
If you have interesting and creative initiatives that you would like to have featured, or know of an arts marketer that you would like to recommend for one of our upcoming editions, please contact info@patrontechnology.com.
If you'd like to learn more about PatronMail, click here.
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