patron

New Orleans, LA - Marketing Arts Using New Media

Louisiana Endowment for the Humanities - Thursday, May 15th

9:00am - 12:30pm

Presented in conjunction with the National Arts Marketing Project.
Presenter: Greg O'Neill, Account Executive, Patron Technology

Cost:
General Admission: $20
Arts Council Members: $15

Click here to register

Catch up in the e-marketing race with the five basic steps and five top tips to success! Then take an in-depth look at design and editorial choices that increase "e-effectiveness."

Arts & Non-Profit E-mail Marketing: The Essentials (9:00am-10:30am)

E-mail marketing has rapidly become one of the most important elements in arts and non-profit organizations' marketing programs. This session will arm you with all the essential techniques and data that you'll need to do it right. Learn e-mail marketing from the inside out: create a subject line that works; design an attractive and effective e-mail newsletter; build your list through viral and direct marketing; segment your message and increase ticket sales and/or donations. You’ll learn the latest trends about how patrons are using the Internet and how it effects their purchase decisions.

This session is designed for those with some or limited experience in e-marketing. You’ll leave feeling jazzed up with some great ideas, and you’ll be able to implement those ideas immediately.

E-mail Power Techniques, and Next-Generation Web Marketing (10:45am-12:30pm)

Are you an e-blaster or an e-mail marketer? During this session, you'll learn techniques that the most successful arts marketers are using to make sure their e-mail campaigns get the best results. You'll come away with actionable ideas to implement in your own organization. We'll go through all the steps of creating an e-mail marketing strategy, from a detailed review of design techniques to editorial planning to reports on day-of-week targeting.

Then we'll examine some of the fastest growing trends in online marketing: blogs and streaming video. You'll understand how the technology works, and we'll discuss content ideas and take a look at what other organizations are doing.

Click here to register