Seminars

Denver, CO - National Performing Arts Convention 2008

Visit the official conference Web site

Thursday, June 12th

2:45pm - 4:00pm

Presenter: Eugene Carr, President, Patron Technology

Click here to register for the conference

Note: You will need to register for the NPAC conference in order to attend either of these sessions.

Cutting the Confusion: The Web Marketing Trends & Techniques That Really Matter

E-mail marketing, “Web 2.0,” blogs, texting, podcasts, online video – how can an overwhelmed arts executive sift through all of today’s new technology to find what is really working ? At this session, we'll help you cut through confusion and direct you to the most important things you should be focusing on to optimize your online marketing -- no matter the size of your budget.

You'll hear research results from a February '08 study of 80,000 arts patrons which reveals what they are looking for online
You'll get tips on e-mail design & how to deal with spam and delivery issues
You'll learn how to super-charge your e-mail list sign-up with text messaging
You hear how podcasting, blogs, and video can help build your Web site traffic to sell more tickets and increase donations.

Friday, June 13th

4:45pm - 6:00pm

Presenter: Eugene Carr, President, Patron Technology

Click here to register for the conference

Are you an E-blaster or E-mail Marketer? Proven Techniques & Top Tips for Opera E-Marketing Success

Experienced e-mail marketers know that even very slight changes in e-mail design or strategy can make a large impact in results. We'll focus on the top ways to improve your e-mail results, by covering these specific best practices:

Better E-mail Design: Effective use of screen space, and better placement of links and graphics to maximize clicks
Better Open Rates: Subject lines that get the best open rates, and day of week targeting
Better Response Rates: Advanced list segmentation and targeting based on Boolean searches, response rates, and activity rates
Bigger Lists: Proven list development techniques that work for the arts

This session will include some examples of successful arts e-mail campaigns, and will be filled with specific and actionable techniques you can use right away.