Easy Design Process & Great Response Tracking
With PatronMail, you won’t need to use any computer code to create great-looking e-mail messages. Simply type your text into one of our flexible design wizards, and PatronMail will guide you to a professionally designed look.
Your Branding Is Maintained
We ensure that you can maintain the look and feel of your organization's brand image. You can maintain a library of header art with your logo, and upload images from your computer.
Familiar Toolbar Text Editing
PatronMail’s editing toolbar is just like editing a document in Microsoft Word. When you format text in PatronMail, it looks on the screen exactly as it will look in the e-mail.
E-mail Created Automatically for Computers and Blackberry-Type Phones
Today, people get e-mail not only on their computers, but also on their PDA. Some phones display e-mail as text-only, so when you create an e-mail with images, PatronMail automatically creates a second version in a "text-only" format.
Handy Preview
When you have completed editing and formatting your e-mail, PatronMail lets you preview it in both versions. You can also send a copy of the e-mail to yourself or a colleague for review before sending it out.
Tracking
You'll understand exactly how your patrons respond to your e-mail messages in great detail, and you'll be able to compare your results to other arts and cultural institutions using our exclusive non-profit benchmark. After you've sent out a campaign, you can log on to PatronMail to see the results:
- how many e-mail messages were sent and opened
- how many clicked on links in your e-mail and which links
- how many e-mails bounced (bad addresses), and how many patrons asked to be removed from your list
