Schedule

Denise Canniff, Senior Manager for Business
    Development, The Metropolitan Museum

David Snead, Director of Marketing, New York
     Philharmonic

Creative uses of video and audio are transforming arts Web sites from silent to compelling and engaging. You'll hear what three leading institutions are doing, and how you can do exactly the same, no matter what your budget. You'll get the nuts and bolts on how to get started.

Preparation is the key to successful e-mail marketing. In this session, Chelsea Jones will discuss the most important elements of your e-mail marketing program, ranging from subject lines to segmentation to e-mail design, and offer the easy steps you can take to maximize your results. This session is recommended for e-mail marketers looking to get ahead of the game.

Have you ever wondered how to transpose columns in Excel? Find the hex value of your favorite color in the banner your organization uses? Create a Powerpoint presentation? Design a new banner without using Photoshop? In this session, the Patron Technology Client Services Team will share these tips and more to answer those computer questions you’ve always wanted to ask!

Ross Kudwitt, President, Nine Summer

Nicholas Rudd, Consultant, Greenwich Choral
    Society

Many Fortune 500 companies now use sophisticated Web-based Customer Relationship Management software systems to manage their customer data. This is both efficient and cost-effective as everything is stored on super-sized computers on the Internet. This is often referred to as "cloud computing."

New tools are now putting this technology in the hands of non-profits. We'll talk conceptually about what companies such as Google and Amazon are doing, and you'll hear how one organization, the Greenwich Choral Society, is taking advantage of this.

The subject line in your e-mail newsletter is the first thing a reader sees. In this session, we'll review best practices in the art of writing subject lines, spotlight the subject lines sent by arts marketers that generate high open rates, and share tips developed especially for arts marketers to help your newsletters stand out from the crowd.

E-marketing is all about first impressions! In this session, we will share tips and techniques that you can use to makeover your newsletters. We'll review a gallery of newsletters designed by museums, orchestras, theatres, creative businesses (and more!) and we’ll highlight before and after versions to give you new ideas when you create your next campaign.

Tyrona Heath, Senior Training Specialist,
     Google

Have you heard of Search Engine Marketing with Google AdWords, but don’t really know what it is or how to use it? Did you know that Google makes grants to non-profits to enable them to use it?
Did you also know that Google offers a free tools to help you understand the traffic on your Web site?

Google search marketing expert Tyrona Heath will offer the basics on Google AdWords and Google Grants, and she’ll show you how to use Google Analytics to measure the effectiveness of your marketing campaigns and your Web site.

Preparation is the key to successful e-mail marketing. In this session, Chelsea Jones will discuss the most important elements of your e-mail marketing program, ranging from subject lines to segmentation to e-mail design, and offer the easy steps you can take to maximize your results. This session is recommended for e-mail marketers looking to get ahead of the game.

The subject line in your e-mail newsletter is the first thing a reader sees. In this session, we will review best practices in the art of writing subject lines, spotlight the subject lines sent by arts marketers that generate high open rates, and share tips developed especially for arts marketers to help your newsletters stand out from the crowd.

Michelle Paul, Business Development Manager,
     Patron Technology
Eugene Carr, President, Patron Technology

Social networks are a fantastic new way to connect with your patrons, particularly a younger audience. There are many free tools that enable you to create a social network on your site within minutes. You’ll learn how this works and see some insipiring examples of what's being done.

We'll then focus on Facebook, a fantastic place to find younger audiences. It skews urban, educated, and it is the ultimate viral marketing Web site. Although simply creating a Facebook page for your organization doesn't do much as a marketing tool, there's a new service (designed by team of actual Facebook users) that is available for free to all NY arts organizations. It will enable you to market your events on Facebook, utilizing all of its social networking capability. We'll introduce that service and explain how you can participate.

If you're doing any kind of e-mail marketing, building your e-mail list is probably your biggest challenge. Since you can't buy an opt-in list, you have to grow it yourself. Most organizations are growing their lists at about 25 percent per year - but some have quadrupled their lists in a few months. How did they do it? This session offers proven techniques that will help you super-charge your e-mail list growth.