Speaker Bios
Denise Canniff has been producing Internet solutions since 1995. She bridges the gap between business and technology requirements, which allows her to facilitate business conversations and focus on the required results of a wide variety of projects. As the Senior Manager for Business Development at The Metropolitan Museum of Art, Denise develops and executes online audience development initiatives. Her experience in email marketing, online fundraising, social media, and Web analytics has given her an undying respect for the user-experience and the use of innovative Web technologies. She holds a BA in Marketing Management from Bernard Baruch College.
Eugene Carr, founder and president of Patron Technology, has for the past two decades been an innovator in the management of arts organizations, and a pioneer in marketing them on the Internet. His unique combination of non-profit and corporate management experience provides him with a distinct insight into the needs of cultural organizations and their audiences—and how these translate into new online products and services.
Mr. Carr founded Patron Technology in 2001. Patron Technology, an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1,400 institutions in 49 states and nine countries.
Mr. Carr is the author of three books on e-marketing: Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition) (2007), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective E-mail List (Second Edition) (2007), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005). Carr was also published in the 2006 DM News Essential Guide to E-Mail Marketing.
Eva Flaugh is the Marketing Manager and an Account Executive at Patron Technology. She is the editor of Patron Technology’s monthly newsletter “E-Marketing Tips & News,” and has represented Patron Technology at the Association of Performing Arts Presenters Conference, National Arts Marketing Project Conference, National Performing Arts Conference, and National Association of Church Business Administration Conference. For over a decade, Eva has been involved in theatre as a singer and an actor, having performed with the Indianapolis Opera and with the Cincinnati Pops at Carnegie Hall. Eva holds a BS in Psychology from Indiana University. She also has a background in sales and marketing, including three years in the Sales and Marketing Departments of JIST Publishing. This combination of artistic, educational, and business achievements gives Eva a unique perspective on arts and non-profit marketing.
Elliott Forrest is a Peabody Award winning broadcaster and producer.
Specializing in creating visual stage effects for concerts, Elliott produced the large-scale projections, pyrotechnics, and video for a concert at The Hollywood Bowl with The LA Philharmonic conducted by John Mauceri and produced the 60th Anniversary Gala for The Little Orchestra Society at Town Hall in NY, among others. He is a Founding Co-Artistic Director of Riverspace Arts in Nyack producing scores of concerts, events, film series, and shows.
He is the afternoon radio host on 96.3 FM WQXR in NY and on WQXR.com, the classical station of The New York Times; the host and producer of the national radio concerts of The Chamber Music Society of Lincoln Center and The Jerusalem Symphony Orchestra; and hosts and produces a regular Podcast for the New York Philharmonic. For more than 12 years he was with the A&E Television Network as host of Breakfast with the Arts and is seen on and off on PBS. He also serves as a media consultant to large companies around the world. www.elliottforrest.com
Tyrona Heath serves in a lead capacity in external training for Google. She also is an active member of the Google Good Works organization. Good Works is an action-based team working to connect various parts of Google to help identify, create, and drive value for the non-profit/NGO community (and Googlers) worldwide. Tyrona spent several years helping advertisers as an AdWords customer support specialist before moving on to manage Google AdWords customer support training and AdWords account management training. Tyrona has delivered training to thousands of successful Google AdWords users and specializes in helping businesses and non-profits build awareness among their target audiences.
Chelsea Jones has been working for Patron Technology since July of 2006, both as a Client Services Representative and now as the Client Services Manager. In her two years with the company, she has assisted a growing client-base with their use of PatronMail and in learning effective e-marketing. She has participated in and led webinars for Patron Technology such as PatronMail Basic Training and Getting Started with PatronMail: Tips for Creating Your First Newsletter. Chelsea graduated from SUNY Purchase in 2006 with a BFA in dramatic writing.
Ross Kudwitt is the CEO of Nine Summer, launched in 2007, a product development company with a team of 15 people who collaborate with software, e-business, and mobile ventures on building and expanding their businesses. Ross is an IT management consultant and software entrepreneur. Until February 2007, he was the Acting CIO of Timex Corporation. Ross has experience as the acting CIO and CTO for public and private companies ranging from startups to large enterprises, including Advanta, Timex Corporation, GFI Group, Comtex News Network, and Netkey.
Ross received a BS in Electrical Engineering from Rutgers University. In his formative years, he worked at IBM on computer hardware and operating system design with the technology that was part of the original IBM PC. Ross is a member of the CTO Club of New York and the Fairfield & Westchester Chapter of the Society for Information Management.
Michelle Paul, Business Development Manager for Patron Technology is in charge of the conceptualization and launch of Patron’s new arts-oriented Facebook application. She is also the editor of Patron Technology's monthly e-mail newsletters, as well as Eugene Carr’s three books on e-marketing, and she is the content manager for Patron Technology’s seminars. Michelle is a Salesforce.com authorized consultant, and is on the implementation team for Patron's Salesforce partnership. Michelle has a BA in Classics from Wesleyan University, where she was a stage manager for many productions and served on the board of Second Stage, the student-run volunteer organization overseeing the school’s student theatre.
Nicholas Rudd, Principal, The Anderson Rudd Company, Inc. Nick consults to organizations and their leaders on business strategy, organization change and marketing. In 31 years with Young & Rubicam, he had line responsibilities for client business, built a global corporate function around people and organization and served as Y&R's first chief information officer. In addition to corporate board service, Nick has volunteered as a board director with non-profit organizations for the past 35 years. Among other non-profit affiliations, he now chairs the Marketing Committee of the Stamford Symphony Orchestra, serves on the board of the Connecticut Arts Alliance and provides assistance to the Westport Arts Center and the Greenwich Choral Society, where he sings baritone. He received his BA and MBA from Columbia. Nick and his wife, Judith Anderson, moved to Westport, CT from Manhattan's Upper West Side in 2002.
David Snead, has been Director of Marketing for the New York Philharmonic since 2001. He has more than 25 years of arts management experience, primarily in marketing. Prior to the New York Philharmonic, David was Vice President of Marketing, Sales and Customer Service for the Pittsburgh Symphony; Director of Marketing for the Guthrie Theater; Associate Marketing Director for the Minnesota Orchestra; Director of Marketing and Public Relations for the Milwaukee Symphony and the Hartford Symphony; General Manager of the Richmond Symphony; and Executive Director of the Eastern Connecticut Symphony.
David teaches the marketing section of the League of American Orchestra’s Essentials of Orchestra Management class, and was the lead faculty member for the LOA’s Introduction to Orchestra Marketing seminars in 2005 and 2007. He has been a guest lecturer at The Juilliard School, New York University, Manhattan School of Music, Carnegie Mellon University and St. Olaf College, and has presented at the national conferences of the Association of British Orchestras, the Association of French Orchestras, the League of American Orchestras, and at the National Arts Marketing Conference.
Lily Traub is a senior account executive at Patron Technology, and she regularly guides arts and non-profit organizations on the benefits of marketing on the Internet. She has given seminars at national conferences around the U.S. including the ArtsReach National Arts Marketing Conference, Next Audiences Summit, and the Theatre Communications Group (TCG) National Conference. Prior to her time at Patron Technology, Lily served as the Assistant Box Office Manager of the Center for the Arts at her alma mater, Wesleyan University, and she also worked as a Subscription Manager at the Roundabout Theatre Company in New York City.
