Schedule

Eric Saber, Patron Technology
Lily Traub, Patron Technology

If you’re new to professional e-mail marketing, this is the session for you. Learn the fundamentals of starting your e-mail program:  design, content, how often you should mail,
how to build your list, and what’s legal
and what’s not.

Chelsea Jones, Patron Technology

The growing popularity of social networking and social media is inescapable, and more and more of your patrons are joining in. These communication channels can be a fantastic new way for arts organizations to connect with audiences, but just like any other marketing technique, there's a right way and a wrong way to go about it.

With all the generalized information and advice out there, it can be hard to find tips that are relevant to the arts, and that's what this session will provide. We'll focus particularly on Facebook and Twitter, providing essential tips about what you should be doing — and what common mistakes you need to watch out for.

Lily Traub, Patron Technology

CRM or Customer Relationship Management is the most revolutionary new new techology for the arts in 50 years. We'll explain what it is and why using CRM to run your organization will why this is fantastic news for non-profits. We'll describe how the new age of "one master database" will be available to all non-profit organizations, even the very smallest. If this is new to you, then this is definitely the session to attend!

Greg O'Neill, Patron Technology

If you are doing e-mail marketing now, you know it wins hands down when it comes to effectiveness in motivating site visits, e-commerce transactions, and donations.

But all too often, marketers now take e-mail for granted and don't keep up with the best tips and techniques to get great open rates, build bigger lists, and target their campaigns. This advanced session offers case studies and specific tips. We'll also remind you about the basics of the CAN-SPAM law and make sure your organization is following all e-marketing laws and best practices.

Michelle Paul, Patron Technology

We'll assume you're familiar with social media
and we'll skip right ahead to specific tactci and techniques for building your Facebook page, and using Twitter most effectively. We'll look at case studies from arts organizations that are creative and doable on a tight budget. We'll also dig into the complexity around Faceook pages vs. groups and how to develop an ongoing daily program that builds your social media momentum. Finally we'll look at how you can use Twitter to provide a new level of customer service.

Eugene Carr, Patron Technology

If you're familiar with cloud computing and CRM, this session answers the question "so what?" We'll review five essential business strategies that CRM can enable your organization to achieve quickly and easily. We'll focus on marketing (reducing churn) fundraising (segmented donor development) staff alignment, targeted marketing and institutional data management. This session is ideal for executive directors, board members, and leaders of organizations.

Damien Bazadona, Situation Marketing

The emergence of the consumer’s voice through the power of social media has forever changed
the landscape of live event productions. We will take a look at key opportunities, threats and responsibilities that marketing directors face
daily and discuss case studies on how the live entertainment industry is evolving to this
rapid change.

Chris Hunt, Classicaltv.com

Chris Hunt will look at the situation for streaming performing arts content in Europe and worldwide. Apart from his own market-leading web broadcaster classicaltv.com, he will look at other sites such as medici.tv, monteverdi.com, berliner-philharmoniker.de, metopera.org, the Royal Opera House’s roh.org.uk and others. In particular he will look not merely at their creative efforts and achievements, but at the revenue models that underpin them and ask, has anyone found the secret of success yet? Soon we will all
be watching internet video on our TVs, iPads and other screens, and it will be as available as ordinary TV. But who can break through to be noticed, or better yet, break even?

Rick Lester, TRG Arts

What determines the value of a seat? How do you earn the most possible for every paid admission? These and other questions drive demand-based pricing strategies from TRG Arts. You'll hear how consumer demand for your programs impact the price patrons are willing to pay. You'll learn the basic principles for using price to maximize revenues and create fuller-looking houses.

Ken Davenport, Davenport Theatrical

Led by Broadway and Off-Broadway producer,
Ken Davenport, author of the widely read blog, TheProducersPerspective.com, and a recent Crain's "40 Under 40," this seminar is designed
to help you break through whatever obstacle is getting in your way of marketing your product. Ken will take town-hall type questions and then
will lead a brainstorming discussion so that you leave with a specific set of action items that
will help you get your product to the next level.