November 19, 2018
Patron Technology, an industry-leading live event technology company, announced today it has acquired FISH Technologies, a leading provider in experiential marketing for sports and brands. FISH Technologies will continue to service its clients with innovative technology as the company becomes integrated into the growing Patron Technology platform. The terms of the transaction were not disclosed.
The addition of FISH Technologies, combined with Patron Technology’s current Thuzi product and the mobile apps of their Greencopper product, creates a complete, enterprise-level solution for experiential marketing and fan engagement. Patron Technology will be in a position to invest more and innovate faster as they bring the best of both products together.
“Patron Technology offers an integrated suite of solutions to live event organizers, bringing the next generation of ticketing to drive actionable data, meaningful engagement, and a digital springboard to increase sponsor revenues.” Marc Jenkins, Patron Technology CEO, says. “Combining the innovations of FISH with those of our existing products has allowed us to create a world-class solution. We’re excited to have FISH Technologies join our team.”
“I am pleased join a company that shares our vision for driving data through enhanced fan experiences,” says Mike Gilvar, founder or FISH Technologies. He continues, “The team is thrilled to be combining forces with our most respected competitor, Thuzi. We’re now even better positioned to continue to innovate solutions for our clients.”
Betsy Grider, Patron Technology Chief Strategy Officer explains: “Our core focus is on developing a deep understanding of our clients’ needs across the entire event lifecycle. Through that understanding, we then invest in product development and acquisitions that drive both simplification and innovation at events. FISH Technologies brings strengths in onsite engagement and data integration, which will be key business drivers for both us and for our clients.”
About Patron Technology
Patron Technology enables live event organizers to create better, more customized experiences for their ticket buyers and deeper, more profitable relationships with their sponsors through an integrated, industry-leading event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics and data management.
About FISH Technologies
FISH Technologies built the Integrated Fan Experience Platform to help the next generation of events. With FISH, pioneering event organizers can register fans, enhance fan experiences, and provide frictionless sponsor engagement. And it’s all backed by an unmatched depth and breadth of fan insights. Fan acquisition, fan engagement, and fan experiences — all in one place. Seize the Fan. FISH is headquartered in Addison, Texas, and is online at fishtechnology.com.