August 16, 2018
Patron Technology, an industry-leading live event technology company, today announced it has acquired Thuzi, a global provider of experiential marketing technology. Thuzi will continue to service its clients with innovative technology and outstanding customer service as the company becomes integrated into the growing Patron Technology platform. The terms of the transaction were not disclosed.
Thuzi’s cloud-based platform has powered many of the largest and most complex live events. Working with dozens of leading consumer and B2B brands and forward-thinking agencies, Thuzi has helped deliver personalized experiences and data management that drive unprecedented short-term and long-tail return on investment. Their work with Under Armour, Oprah, Adult Swim, Honda, Microsoft, and Activision has won numerous awards.
Patron Technology CEO Marc Jenkins described the company’s mission, stating, “We want to help our clients create deeper, more profitable relationships with their ticket buyers, fans, and supporters. Thuzi enhances Patron Technology’s robust product offerings by providing an increasingly important and innovative technology component for live events. When integrated with Patron Technology’s other solutions, clients can seamlessly engage with fans, activate sponsorships, and drive collection of fan data in ways never done before. We look forward to working with Scott and the Thuzi team to build their presence worldwide.”
“We are excited to join Patron Technology,” said Thuzi CEO Scott Blackburn. “Thuzi is looking forward to expanding our reach while continuing to provide fast, flexible, and scalable event technology to our current clients.” The company provides experiential marketing technology for thousands of clients in the United States and internationally.
Blackburn added, “It was important to us to find a partner who aligns with our mission and company culture. This is a great fit.”
About Patron Technology
Patron Technology provides integrated, industry-leading technology that enables its live event organizers to create deeper and more profitable relationships with their ticket buyers, fans, and supporters. Patron Technology’s products include PatronManager, ShowClix, Ticketleap, SeatAdvisor, Greencopper, and Thuzi. Event organizers of different sizes and across different segments use these products for CRM, ticketing, marketing, fan engagement, and data management. The high-growth company is actively engaged in building a fully integrated event technology solution of complementary products that deliver a data-driven, holistic understanding of customer behavior. For more information visit: www.patrontechnology.com.
Thuzi Interactive, based in Tampa, FL, with company representatives and partnerships throughout the United States and worldwide, is the leader in experiential marketing technology used by many of the world’s largest brands, event owners, and agencies. The cloud-based, SaaS platform provides unprecedented flexibility, speed of deployment, scalability, and the broadest array of functionality along with easy integration of third party applications. While delivering an unmatched frictionless and engaging attendee experience, Thuzi provides brands and event owners with an optimized platform for full data and content asset leverage of the experience both during and long after the event. Thuzi drives true return on investment on experiential marketing. For more information visit: www.thuzi.com.