December 7, 2018
Patron Technology, the industry-leading event technology solution, is proud to announce that two senior members of the team will present in live sessions at XLIVE. Held December 9-12 in Las Vegas, XLIVE convenes industry leaders at the intersection of music, sports, film, culinary, beverage, eSports, technology, brands and live event experiences.
Patron Technology CEO Marc Jenkins will take part in a fireside chat with business futures strategist and author Rob Salkowitz (“Forbes”; “Comic-Con and the Business of Pop Culture”). The chat will focus on the role new technologies play, and how event organizers weave them into the structure of live events to eliminate bottlenecks, improve visibility into event operations, and help everyone get more of what they expect out of attending the event. Now, more than ever, event producers, sponsors, and the event attendees themselves expect a deeper, more personalized event experience. “The role of digital technology within the event industry has gone from nice-to-have to major player.” says Jenkins. “We work with our clients to keep them ahead of the curve on technology implementation.”
Thuzi, a Patron Technology product, will send Scott Blackburn, Thuzi CEO, to speak on elevating event ROI at the XLIVE Destination and City Visitors Bureau and Destination City Workshop. This intimate, senior-level forum takes place on December 10 and is a day of interactive roundtable discussions and informative panels. Blackburn and others will discuss the importance of incorporating your live event with city attractions to create a whole new immersive and interactive live event experience, as well as offer tips for doing so.
In addition to speaking, Thuzi is providing several activations through the Thuzi app at XLIVE. “The XLIVE app is one of the most important platforms we have to connect and engage our community during the event,” says Waco Hoover, founder of XLIVE. “It provides many of the powerful and unique engagement opportunities afforded to XLIVE exhibitors, sponsors, and attendees, and it wouldn’t be possible without Thuzi as a partner.”
About Patron Technology
Patron Technology enables live event organizers to create better, more customized experiences for their ticket buyers and deeper, more profitable relationships with their sponsors through an integrated, industry-leading event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics and data management.
Patron Technology Media Contact
Sarah Lang, VP, Integrated Marketing and Communications