January 7, 2021
Patron Technology, parent company to a suite of industry-leading event technology products including ShowClix, PatronManager, Greencopper, Ticketleap, and Token, prepares to capitalize on its favorable financial position entering 2021. The complete event solution boasting virtually limitless features, tools, and integrations for in-person, online, and hybrid events starts the new year with an updated leadership structure, clear priorities, and a major role at the annual INTIX (International Ticketing Association) Conference & Exhibition.
The company’s leadership team will continue with long-time executives Marc Jenkins (CEO), Michael Marty (President), and Betsy Grider (Chief Strategy Officer). They will be joined by a newly enhanced leadership team with the promotions of seasoned event professionals: Jim Barczak to SVP, Revenue; Rachel Bullock to SVP, Operations; Doug Lyons to SVP, Product and Marketing; and Mike Clow to SVP, Engineering, all long-serving executives of Patron Technology. Also planned for 2021 are further new hires across Patron Technology, allowing the company to continue to support their current clients, while taking on additional events looking to use their suite of tools for in-person, virtual, or hybrid experiences.
“We’re focused on preparing for the re-starting of live, in-person events in 2021,” says Jenkins. “With that said, nobody knows exactly when that will be, so it’s just as important that we continue to support our clients with our virtual technology solution and timed entry tools to simplify social distancing measures. For example, our team is working directly with major sports leagues so they can host online fan events, with international fandom conventions so they can provide unforgettable celebrity meet & greets, and with world-renowned music festivals to develop more efficient strategies for upcoming onsite operations.”
Patron Technology’s Virtually Limitless initiative, originally launched in mid-2020, will continue to be built upon in 2021. The initiative leverages the company’s suite of event technology to transform the industry landscape and remove barriers previously known to event organizers. Clients are empowered to create nonstop engagement and fully immersive experiences, reach expansive audiences around the world, and, as the name suggests, utilize Patron Technology’s offering to unlock virtually limitless possibilities for their virtual, in-person, and hybrid events. This toolkit, including a secure live streaming service capable of gating access, interactive watch-parties, in-stream live chat, and virtual meet & greets that enable fans to have one-of-a kind interactions with celebrities, will be among the features Patron Technology leverages for its clientele in 2021.
These features will also serve as the central focus for Patron Technology’s sponsorship and participation in this year’s INTIX Conference & Exhibition. As a primary sponsor and the official presenter of the Entertainment Village, the industry leader will present multiple sessions, discussing projections for this year’s event technology landscape, and overall guidance from industry professionals offering their real-world experiences reopening safely during the pandemic and how they are using data and technology to do so.
“There will be a great opportunity for us to combine our long-standing in-person event technology expertise with our virtual events toolkit, so we can enable our clients to offer hybrid events where a portion of the audience attends in person, and the others attend virtually,” continues Jenkins. “We feel this hybrid format will be the norm from here on out, even once the COVID-19 crisis is well behind us. That said, in the short term we are also working on critical partnerships with entities in public safety and health screening, so we’re prepared to meet any and all governmental reopening criteria. Put simply, we’re ready to empower our clients to hit the ground running in 2021.”
About Patron Technology
Patron Technology’s virtually limitless event technology solution is redefining what it means to be an event creator. With their ever-evolving suite of tools, organizers can take control of their entire event, transform the attendee experience, and be a leader in their industry. Whether an organizer wants to create an in-person event, a fully virtual experience, or anything in between, Patron Technology’s team and technology are fully equipped with everything they need. That’s why iconic brands like New York Comic Con, Coachella, Museum of Ice Cream, NHL, and Dreamforce use their suite of integrated event technology to power their events. For more information visit patrontechnology.com.
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