NEW YORK, NY
October 1, 2019
Industry-leading event technology solution Patron Technology is prepared to power New York Comic Con (NYCC)’s 2019 experience with its complete suite of event operations, ticketing, admissions, cashless, mobile app, and experiential marketing products. With a comprehensive, data-driven solution, Patron Technology empowers ReedPOP, producer of NYCC and other massive events worldwide, to create better experiences for attendees and deeper relationships with sponsors that then increase ROI.
As the East Coast’s most iconic annual fandom event, the logistics of welcoming hundreds of thousands of excited attendees into New York City’s Jacob K. Javits Convention Center each autumn require careful planning and unparalleled event technology from ReedPOP and their partners. This need for an interconnected, comprehensive solution is where Patron Technology thrives. “Patron Technology is leading a shift in the industry that empowers event organizers to spend more time focusing on enhancing event experiences and growing their businesses,” said Brian Arnone, Chief Revenue Officer at Patron Technology. “We’re excited to have five of our integrated event technology products in action at once this year. With ReedPOP’s ticket sales, onsite fan engagement, cashless payments, operations management, and mobile app all sourced from the same vendor, along with our team of event experts on location throughout the event, they will have access to incomparable insights and support at this year’s New York Comic Con.”
In past years, Patron Technology products have worked with ReedPOP to be at the forefront of event technology. Patron Technology’s ShowClix product vastly improved entry procedures and security at 2013’s New York Comic Con. In 2016, ShowClix introduced a powerful solution for virtually eliminating the unauthorized resale of tickets with its then-unprecedented Fan Verification feature. 2018’s NYCC saw Patron Technology’s RFID/cashless product, Token, optimize admissions and invigorate attendee data collection for vendors and exhibitors, as well as its fan engagement product, Thuzi, provide interactive photo stations and more throughout the event.
“We’re excited to see our partnership with Patron Technology continue to strengthen over the years,” said Mike Armstrong, VP, Comic Portfolio at ReedPOP. “Since partnering with their ShowClix product in 2013, the relationship with ReedPOP and Patron Technology has become one of the most comprehensive, mutually beneficial partnerships in the industry.”
About Patron Technology
Patron Technology helps live event organizers create better experiences for attendees and deeper relationships with sponsors through a complete, data-driven event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics, data management, and more. For more information visit: www.patrontechnology.com.
ReedPOP is a boutique group within Reed Exhibitions exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture world. ReedPOP is dedicated to celebrations of popular culture throughout the globe that transcend ordinary events by providing unique access and dynamic personal experiences. The ReedPOP portfolio includes New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX), Emerald City Comic Con (ECCC), BookCon, and more. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, Asia, India, and Australia. For more information visit: www.reedpop.com.
ShowClix Media Contact