NEW YORK, NY
May 30, 2019
Leading ticketing, fundraising, and marketing platform for the arts, PatronManager, a Patron Technology product, will be featured at this year’s Theatre Communications Group (TCG) National Conference in Miami, where Senior Account Executive Kevin Patterson will lead an educational session for conference attendees.
The TCG National Conference brings together over 1,000 theatre artists and non-profit theatre staff from around the country each year to engage about topics, advances, and challenges facing the industry. Patterson’s fitting educational workshop, titled Build Your Patron Journey: Leading Patrons on a Path to Greater Engagement, will take place Thursday, June 6 at 11:00 AM as part of their ongoing conversation around audience and community engagement. This interactive session will dive into investigating why arts patrons engage with an organization, and how those organizations can serve as a guide to curate the patron’s journey for increased participation over time.
“I’m thrilled to have the opportunity to speak at this year’s TCG Conference about the positive impact of patron journeys,” Patterson said. “Successful and personalized audience engagement efforts can equate to strong and sustainable theatre companies, and I’m excited to bring these concepts to theatre companies from around the country.”
Patterson is a 25-year veteran arts administrator, having led the business and artistic operations of Austin Lyric Opera, Anchorage Opera, and Indianapolis Opera prior to joining PatronManager in 2016. He has also given presentations at conferences for the League of Historic Theatres, Opera America, and INTIX.
PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce. PatronManager has been the fastest growing platform for arts and culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.
About Patron Technology
Patron Technology helps live event organizers create better experiences for ticket buyers and deeper relationship with sponsors through a complete, data-driven event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics, data management, and more.
PatronManager Media Contact
Aaron Schwartzbord, Director of Marketing