Varsity Spirit Partners with Patron Technology for Mobile App Solution


February 22, 2023

Varsity Spirit (a division of Varsity Brands), the global leader in cheerleading, dance teams, band apparel, camps, and competitions, has officially partnered with Patron Technology to launch its Varsity Spirit Events app.

Patron Technology’s leading live event technology solutions supply a suite of tools and services to some of the largest professional sports organizations, music festivals, and other events around the world. Varsity Spirit was initially drawn to Patron Technology because their mobile app solution allowed them to seamlessly cater to a widely varied audience while collecting insights to better understand their attendees. The app provides the ability to personalize the attendees’ experience with custom schedules and content based on their expressed interests.

“Over the past few months, Varsity Spirit has worked closely with Patron Technology to build, design, and launch our Varsity Spirit Events app to enhance the customer experience at our competitions,” said Varsity Spirit President Bill Seely. “The Varsity Spirit Events app is designed to make sure our parents, families, athletes, and fans are getting the most out of our competitions—from having the ability to find important information before, during and after the event, purchase tickets, and build a custom schedule to make sure they don’t miss their favorite teams, to viewing all the great things to do at the event while their teams aren’t competing—there’s something for everyone! We are excited to take this next step in elevating the customer experience at our events and look forward to partnering with Patron Technology to make that happen.”

“The chance to partner with an industry leader like Varsity Spirit is why we do what we do,” said Rick Weldon, Patron Technology’s SVP, Client Strategy. “We’re excited to see Varsity Spirit put our event technology to work, better harnessing the power of their data while simultaneously enhancing their competition experience.”

Leveraging Patron Technology's solutions, Varsity Spirit aims to transform their attendee experience, starting this month with the 2023 NCA All-Star National Championship.

About Patron Technology
Patron Technology is redefining what it means to be an event creator by empowering organizers to take control of their entire event experience. With their powerful ticketing, marketing, mobile apps, and engagement products and services fit for any event, creators can transform the attendee experience and become leaders in their industry. That’s why iconic brands like the NHL, New York Comic Con, Jurassic World: The Exhibition, and Bonnaroo use their ever-evolving solution to drive nonstop engagement, reach expansive audiences, and gain more revenue. For more information visit

About Varsity Spirit
Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit or

Patron Technology Media Contact
Doug Lyons
SVP, Marketing & Communications

Varsity Spirit Media Contact
Emily Albert
Varsity Spirit

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